D5: Fame of the Prior Mark
TTAB Sustains Shark Tank Opposition: The Impact of Deemed Admissions and Famous Marks
CELEBRITY PITCH TANK // SHARK TANK
D4: Purchaser Sophistication
Decisions involving the fourth DuPont factor. This section highlights cases where the Board analyzed the degree of care exercised by consumers, often focusing on how expert buyers mitigate likelihood of confusion.
D10: Market Interfaces
Tipping the Balance Against Identical Marks with Detailed Consent Agreements
AMERICAN CONSTELLATION // CONSTELLATION
D4: Purchaser Sophistication
TTAB Affirms 2(d) Refusal for Identical Marks and Complementary Cosmetics
CHERRY BLOSSOM // CHERRY BLOSSOM
2(d) Refusal Affirmed
Geographic and Market Separation Neutralizes Concurrent Use DuPont Factor
GUILD MORTGAGE COMPANY // GUILD INVESTMENT MANAGEMENT
D2: Similarity of Goods or Services
Complementary Yet Not Related: How Granular Product Identifications Overcame a 2(d) Refusal
VERSAMAX // VERSAMAXX
2(d) Refusal Affirmed
2(d) Refusal Affirmed: Display Components Found Related to Cables
UPC // UPC
D1: Similarity of Marks
How a Unitary Mark and Elevated Consumer Care Reversed a 2(d) Refusal
LADY MOSS BOSS // LADYBOSS
D4: Purchaser Sophistication
Inherent Elevated Level of Care and Sound Difference Overcome 2(d) Refusal
GASPER ROOFING || JASPER CONTRACTORS
D6: Third-Party Uses
Crowded Field & Consumer Awareness Mitigate Likelihood of Confusion
MISTER JUNETEENTH || MISS JUNETEENTH
D2: Similarity of Goods or Services
Mind the Gap: When Identical Marks Fail to Bridge the Chasm of Unrelated Goods
SPINFLOW // SPINFLOW
D4: Purchaser Sophistication
How Consumer Sophistication and Niche IDs Can Overcome a 2(d) Refusal
MERMAID // MERMADE
D1: Similarity of Marks
Mark Dissimilarity & Purchaser Sophistication Outweigh Other Factors
SEVEN STARLING // STARLING PHYSICIANS